After actually experiencing it, let me talk about my feelings from a user perspective.
For the entire user experience journey, I would give the overall satisfaction score 7-8 points, which means it met expectations but HE Tuber did not exceed them. I would not take the initiative to recommend their services because I think the photos are okay but an improvement, especially in terms of lighting,
which is too soft and not suitable for men .
In the whole process, the service at the front desk, makeup, trying on/changing clothes, shooting, selecting pictures, and editing were all good except for the problem of trying on/changing clothes. The editing process exceeded my expectations. Yes, because I had to wait at least a week to get the finished photos after shooting at other photography agencies, and it was very troublesome to receive the photos (usually they will give you a Baidu network disk link to download by yourself).
The success of Hippocampus is that it can cut and standardize the process of a very personalized service, and finally turn a service that relies heavily on personal skills and experience into an industrialized assembly line product.
Although this can only achieve a score of 80
which is destined to fail to satisfy picky users, Haima has won the favor of 80% of the general audience, which means that Haima can expand and do a lot of business.
And I noticed that in addition to the high-end brand of Haima Master, Haima also cooperates with Mantu Photography and Tiansheng Photo Studio. I probably know that this industrialized assembly line delivery method cannot meet the needs of higher-end customers.
Therefore, as a professional service industry,
if it takes the customized route, it means that it cannot expand and can only serve a small group of customers; if it takes the large-scale industrialization route, it means that the service quality is average and cannot satisfy the needs of high-end customers. need.
The best way is to combine the two, either like the relationship between Haima and Haima Master, to create brand differentiation; or like the relationship between Haima and Mantu Photography and Tiansheng Photo Studio, to exchange brand resources.
columnist
Liu Peilong, WeChat public account: Peron, everyone is a product manager columnist. Graduated from Renmin University of China, with 10+ years of experience in market and user research. He has worked for world-renowned market research companies such as Kantar and Nielsen, as well as Tongcheng Travel and vivo, and is currently the Longrui Guantong Information Consulting Service Studio. The founder is committed to making market research better empower small and medium-sized enterprises to make business decisions.
This article was originally published on Everyone is a Product Manager. Reprinting without permission is prohibited.
The title picture comes from Unsplash and is based on the CC0 license.
The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.
